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  This Show’s Destiny was in OUR Hands

 When you’re a leader in the fast-food industry, you tend to do things on a grand scale. And this client’s Global Convention was no exception.

 		 
 
Held in the heart of Las Vegas, this three-day extravaganza called for staging in venues that included Bally’s, The Paris Hotel, and the Aladdin Hotel and Theater.

But the multiple-venue challenge was just the tip of the iceberg. At the core of this massive event were powerful messages about taking destiny into your own hands. Applying every aspect of leadership, marketing, and operational programs, to the fullest. Staying on track. Reaching for more.

So when the client tasked NOVASPHERE with developing their “Choose Your Destiny” meeting theme, we pulled out all the creative stops.


“Your creative vision was ambitious, to say the least, and we were extremely impressed to see it executed so flawlessly throughout the event. It truly enhanced the impact of this very important gathering.”
- RUSS KLEIN
EVP and Chief Global Marketing Officer


Our first strategy was developing a conceptual logic path that would drive home the primary messages at every opportunity--from the huge trade show that launched the event, to the Town Hall Meeting that closed it.

We then created a vast range of live and on-screen creative elements that supported our path, and kept the momentum building at every available opportunity.

“There is never a job that is too big or too small for NOVASPHERE. There is always a “WOW” factor at our presentations and the video production and creative produced by NOVASPHERE rivals that of any Madison Avenue ad agency!"
- CINDY SYRACUSE
Senior Director, Marketing
 
  With the official authorization of our client’s strategic partner, LucasFilms, NOVASPHERE...
 
  • Introduced the CEO via a giant, hydraulically active, Star Wars X-Wing fighter.

  
  •

Flew a senior management member in flight harness onto the stage.

 
  • Staged live, Star Wars- type Lightsaber duels.

  
  • Launched an invasion of 40 “Storm Troopers” and their ominous leader.
 
  • Transformed a ballroom into a gigantic planetarium--complete with “heavenly bodies” bearing the company’s logo.

  
  • Developed live, scripted interactions between presenters and Star Wars characters.

  
  • Enhanced trade show areas and receptions with Star Wars costumed characters and working robot for a variety of photo ops.

 
  • Interwove action and dialogue modules created from action shots borrowed (with full permission) from the Star Wars movie series.

  
  • Staged an exclusive, private screening of the latest Star Wars release in full digital THX splendor, played on a 90-foot screen.

 
       
  When it came to staging a huge memorable event, this client definitely chose their destiny well!
  
       

 

What did it take?
     
• A team of 110 technicians--spread
over 12 rooms in 4 hotel venues		 • 42,000 lbs of lighting, audio and
video equipment
• 10 53-ft. tractor-trailers of equipment • 18 plasma monitors
• 150 miles of lighting, video and audio cable • 12 professional Sony video cameras
• One 1,296-sq-ft. (18’x72’) projection screen • 18 video playback units
• 20 small-venue LCD projectors • 12 video record units
• 55 one-ton chains to hoist the equipment • 5 production switchers
• 700 feet of lighting truss • 5 hi-res graphic/video switchers
• 100 automated lighting fixtures • 400 ft. of black Duvetyne (covering)
• 400 static lighting fixtures • 200 ft. of tie-lines
• 288 dimming channels • 200 tiles of Barco i10 LED screens
• 136 audio speakers • 1 28-ft broadcast video production truck
• 60 wireless microphone channels • 900 batteries
• 8 audio mixing consoles • 48 rolls of gaffing tape
• 16 large-venue DLP projectors    
 

   
   
 

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